Can Companies Really Do Well By Doing Good?
A recent study involving a survey of over 1000 CEOs found that 93% of them believe that sustainability will be important for the future success of their business. These views may be based on strong evidence from studies that have contributed to strengthening the link between company performance and “doing the right thing”. However, it should not be forgotten that a moral, and in some cases legal expectation towards business to do the right thing exists independently of financial incentives.
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